{"id":2357,"date":"2023-01-12T23:38:53","date_gmt":"2023-01-12T23:38:53","guid":{"rendered":"https:\/\/automotivestars.com.au\/?p=2357"},"modified":"2023-02-02T12:23:15","modified_gmt":"2023-02-02T01:23:15","slug":"selling-what-you-can-see","status":"publish","type":"post","link":"https:\/\/automotivestars.com.au\/selling-what-you-can-see\/","title":{"rendered":"Selling What You Can See"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc( var(--awb-color5-a) - 97% ));border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Poppins&quot;;margin:0;--fontSize:28;line-height:var(--awb-typography1-line-height);\"><h1>Selling What You Can See<\/h1><\/h4><\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:1000px;max-height:600px;margin-top:10px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/wGhXMuVYg84?wmode=transparent&autoplay=0\" width=\"1000\" height=\"600\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:var(--awb-color4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-audio fusion-audio-1 blog-audio\" style=\"--fusion-audio-accent-color:var(--awb-color1);--fusion-audio-border-size:10;--fusion-audio-border-color:var(--awb-custom10);--fusion-audio-border-top-left-radius:20px;--fusion-audio-border-top-right-radius:20px;--fusion-audio-border-bottom-right-radius:20px;--fusion-audio-border-bottom-left-radius:20px;--fusion-audio-background-color:var(--awb-color3);--fusion-audio-max-width:100%;\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2357-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/01\/Selling-What-You-Can-See.mp3?_=1\" \/><a href=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/01\/Selling-What-You-Can-See.mp3\">https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/01\/Selling-What-You-Can-See.mp3<\/a><\/audio><\/div><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;margin-top:15px;\"><p>Download the full transcript <strong><span style=\"color: #3267b1;\"><a style=\"color: #3267b1;\" href=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/01\/Selling-What-You-Can-See.pdf\">here.<\/a><\/span><\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:17px;font-family:&quot;Assistant&quot;;font-weight:400;\"><p>In this short video, I share how to stop selling so many cars that aren\u2019t going to be in stock for months or even years and also give you 2 real examples that produced very different results.<\/p>\n<h2>Selling What You Can See, Not Seeing What You Can Sell.<\/h2>\n<p>What does that mean?<\/p>\n<p>A big percentage of customers end up buying a different car from the one they enquired about. Take control of your sales process, sell from stock and increase your sales, gross, finance etc.<\/p>\n<h4>Selling what you can see is selling what&#8217;s in stock compared to seeing what you can sell is just anything. Whether it&#8217;s in-stock or out-of-stock.<\/h4>\n<p>And they&#8217;ve got wait times that are two\/three\/four years on some of their vehicles.<\/p>\n<p>The problem with most salespeople is going against what the customer originally asked for. When the customer asks for a specific car, they&#8217;re assisted by the demonstrator to show them that car or sometimes they have to wait a long time as mentioned above.<\/p>\n<h4>Whereas, how do you sell what you can see?<\/h4>\n<p>It&#8217;s all down to your qualification.<\/p>\n<blockquote>\n<p>Years ago, I went with my partner at the time, she was looking for a vehicle. All she wanted was an SUV, leather seats, sunroof and looked good. Really just four things. I went with her everytime and we went to five or six different dealerships. How many salespeople, that we met, do you think found out exactly what she wanted in a vehicle?<\/p>\n<p>Zero.<\/p>\n<p>Why not? When we met the salesperson, they&#8217;d ask Angie what car she was looking at. She would mention the car. The salesperson took us to the car and literally just went blah blah blah. Of course there were questions thrown in but not many and they certainly didn&#8217;t find out what was really important to her.<\/p>\n<\/blockquote>\n<p>On the opposite side of that, another client who&#8217;s worked with us for quite some time now. They have a large car operation. In their office, they have a whiteboard where they write a percentage of customers or clients that have bought a different car from what they originally enquired on.\u00a0 So on regular basis, they can track and know what percentage of customers are coming in and buying a different car.<\/p>\n<blockquote>\n<p>The last time I saw that number, it was 46%.<\/p>\n<\/blockquote>\n<p>That means almost half of the clients who walked in on a specific vehicle, are walking out with something else.<\/p>\n<p>How does that happen?<\/p>\n<p>There are different reasons for this, but one is definitely the qualification. It&#8217;s real salesmanship. It&#8217;s one big part of it.<\/p>\n<p>If want to know more, contact us at\u00a0<a href=\"mailto:adrian@automotivestars.com.au\">adrian@automotivestars.com.au<\/a><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"font-size:17px;font-family:&quot;Assistant&quot;;font-weight:400;\"><p>Check out our other blog posts<strong> <a href=\"https:\/\/www.nextlevelselling.com.au\/blog\/\">here.<\/a><\/strong><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:var(--awb-color4);border-top-width:2px;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:80% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:80% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-bottom : -50px;padding-left : 10px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, I share 2 real examples that produced very different results to improve your dealership. These examples are&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling What You Can See, Not Seeing What You Can Sell<\/title>\n<meta name=\"description\" content=\"Selling what you can see \u2014 A big no. of customers end up buying a different car from what they enquired. 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