{"id":2612,"date":"2023-08-15T16:30:53","date_gmt":"2023-08-15T05:30:53","guid":{"rendered":"https:\/\/automotivestars.com.au\/5-levels-of-leadership-copy\/"},"modified":"2023-08-16T17:18:03","modified_gmt":"2023-08-16T06:18:03","slug":"pre-suasion","status":"publish","type":"post","link":"https:\/\/automotivestars.com.au\/pre-suasion\/","title":{"rendered":"Pre-suasion"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc( var(--awb-color5-a) - 97% ));border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:calc( 1200px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:54;line-height:var(--awb-typography1-line-height);\"><p style=\"text-align: center;\">Pre-suasion<\/p><\/h1><\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:1000px;max-height:600px;margin-top:10px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/N8zjcjLI66Y?wmode=transparent&autoplay=0\" width=\"1000\" height=\"600\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:var(--awb-color4);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-audio fusion-audio-1 blog-audio\" style=\"--fusion-audio-accent-color:var(--awb-color1);--fusion-audio-border-size:10;--fusion-audio-border-color:var(--awb-custom10);--fusion-audio-border-top-left-radius:20px;--fusion-audio-border-top-right-radius:20px;--fusion-audio-border-bottom-right-radius:20px;--fusion-audio-border-bottom-left-radius:20px;--fusion-audio-background-color:var(--awb-color3);--fusion-audio-max-width:100%;\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2612-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/08\/prs.mp3?_=1\" \/><a href=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/08\/prs.mp3\">https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/08\/prs.mp3<\/a><\/audio><\/div><div class=\"fusion-text fusion-text-1\" style=\"text-align:center;margin-top:15px;\"><p>Download the full transcript <strong><span style=\"color: #3267b1;\"><a style=\"color: #3267b1;\" href=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/08\/PRS.pdf\">here<\/a><\/span><span style=\"color: #3267b1;\"><a style=\"color: #3267b1;\" href=\"https:\/\/automotivestars.com.au\/wp-content\/uploads\/2023\/07\/5lol.pdf\">.<\/a><\/span><\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"font-size:17px;font-family:&quot;Assistant&quot;;font-weight:400;\"><h2>Pre-suasion: What is it?<\/h2>\n<p>As you know, I talk a lot about the power of persuasion, <em>influence<\/em> really. Everything that we do every conversation that we have with our customers, with our peers, with your staff, partners, etc. It&#8217;s all influence. It&#8217;s all persuasion.<\/p>\n<p>I read a book by Dr. Robert Cialdini and it&#8217;s called <em>Pre-Suasion<\/em>. Not persuasion, but pre-suasion.<\/p>\n<p>What&#8217;s that all about? I&#8217;ll give you a couple of examples.<\/p>\n<p>Pre-suasion is what happens before we speak, before we do what we do before our actions and so forth. For example, one day I was in a shopping centre there were these bubble-iced tea places that are pretty popular at the moment. This particular place had thick, humongous cotton wool buds.<\/p>\n<p>It looked exactly like clouds, and there were heaps of them. When you look at it, you felt relaxed like you wanted to go in there just to chill out. That&#8217;s <em>pre-suasion.<\/em> They&#8217;re setting the scene for how they want you to feel.<\/p>\n<p>Think about a car ad, if it&#8217;s mountainous driving perhaps the pre-suasion is &#8220;Hey, you buy our car, you&#8217;re gonna have a more adventurous fun life.&#8221; That&#8217;s pre-suasion.<\/p>\n<h3>Applying Pre-suasion<\/h3>\n<p>The author, Robert Cialdini, sat in with some salespeople as they were going out; this particular example was with insurance. It was in people&#8217;s homes.<\/p>\n<p>Interestingly enough, there was one man whose sales were double of everybody else in the team, consistently. When he shadowed him and the other salespeople, they all followed the same sales process. Even the best person did the same. But there was one difference.<\/p>\n<p>He&#8217;s in somebody&#8217;s home and what he would do, <em>he would act dumb on purpose <\/em>and pretend that he&#8217;d forgotten something and left it in his car.<\/p>\n<p>He&#8217;d be sitting there in the kitchen at the kitchen table with Mr and Mrs Jones, and he&#8217;d say, &#8220;Oh, I need to get something that&#8217;s important to show you from my car. Do you mind if I let myself out of your home and back into your home, Mrs. Jones?&#8221; And they would always say yes. Occasionally, sometimes they had to give him a key to get back in.<\/p>\n<p>If you&#8217;re letting someone out and back into your home, even giving them a key to your home, what do you tend to have with that person?<\/p>\n<p>Trust.<\/p>\n<h3>Test of trust<\/h3>\n<p>He was testing to see if he had trust. If they wouldn&#8217;t allow that to happen, then he would continue building rapport.<\/p>\n<p>Think for yourself, how can you build trust with your clients more than you currently do? Is it getting their phone number? Is it getting them to do something for you? Think about it.<\/p>\n<p>I want you to brainstorm this cause pre-suasion is super, super powerful. It&#8217;s selling without selling.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc( var(--awb-color5-a) - 97% ));border-top-width:1px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:var(--awb-color4);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>How do you sell without selling? If you need help with that, simply reach out to us at <span style=\"text-decoration: underline;\"><strong><a href=\"mailto:support@automotivestars.com.au\">support@automotivestars.com.au<\/a><\/strong><\/span><\/p>\n<div class=\"fusion-text fusion-text-4\">\n<p>Check out our other blog posts<strong>\u00a0<a href=\"https:\/\/automotivestars.com.au\/blog\/\">here.<\/a><\/strong><\/p>\n<\/div>\n<div>Check out <strong>Next Level Selling<\/strong> blog posts<strong>\u00a0<a href=\"https:\/\/www.nextlevelselling.com.au\/blog\/\">here.<\/a><\/strong><\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:80% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:80% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 0;margin-left : 0;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}@media only screen and (max-width:640px) {.fusion-body .fusion-flex-container.fusion-builder-row-1{ margin-bottom : -50px;padding-left : 10px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pre-suasion: Powerful tool for effective persuasion. Setting the scene through building trust and relatability, not just business. <\/p>\n","protected":false},"author":2,"featured_media":2615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pre-suasion not Persuasion - Automotive Stars<\/title>\n<meta name=\"description\" content=\"Pre-suasion: Powerful tool for effective persuasion. 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