Don’t Let This Be a Mystery

If you’ve been around long enough to remember the old Martec system, with the tiny phone word-tracks, you may also know that they worked.

Enquiries only came through a couple of sources back then, so it’s not quite as straight forward as it used to be. Having said that some of the principals remain. 

It’s something many dealerships don’t seem to notice, especially when it’s busy, but when you listen to the calls or get some proper mystery shops conducted, the amount of money many dealers are leaving on the table is off the charts. 

Post COVID there’s too many sales people thinking they are doing a good job by answering all the customers questions, when if fact they are not being proper sales people and are not being effective at all. 

I’m curious to know when the last time you had some professional mystery shops conducted on your dealership?